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Highlights

This is the story of I.R.S. Records and its unlikely rise to prominence.

Led by Miles Copeland and Jay Boberg, this novice, yet earnest group of twenty-somethings forged a path to success. Through bootstrapping and guerrilla marketing, I.R.S. became the coolest label of the 1980s. And, in doing so...opened the door for the world to hear some incredible (and incredibly original) artists.

Bands like R.E.M, Go-Go's, Oingo Boingo, English Beat, Concrete Blonde, Buzzcocks, Fine Young Cannibals and numerous others found a home at the label.

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With a once in a lifetime opportunity, Area 51 was chosen by the Raiders to be the exclusive producer/director of “From The Ground Up”.

Since their inception in 1960, the Raiders have never had a stadium of their own. Until now. Narrated by Dirty Jobs' Mike Rowe, From The Ground Up, takes the viewer on an unprecedented look into the techniques and technologies, the steel and the stress, and the lives of the men and women responsible for building an ultra-modern stadium in Southern Nevada.

From the Ground up has over 5 million views on YouTube and Episode 3 has sat as the most watched video on the Raiders official channel for over a year.

From The Ground Up is a 2021 Telly Award Winner!